Agenda At A Glance

Day 1: 14 May 2018, Monday
7.45 am Registration and Morning Coffee
9.00 am Welcome Remarks by the Chair
Andreas Vogiatzakis
CEO
Havas Media Group Malaysia
9.15 am KEYNOTE ADDRESS
MOMENT IS THE NEW MARKETPLACE

People ARE Living in the Moment These Days!
& Isn’t it Time Your Brand Connects with Their
Moments?
Ramakrishnan C. N.
Partner
Entropia Malaysia
10.00 am Morning Refreshments
10.15 am MARKET TRENDS & INSIGHTS
Key Insights & Trends that are Impacting
Consumers, Brands and Media in Malaysia
Daniel Lee
Account Director
Kantar Worldpanel Malaysia
11.00 am THE RISE OF THE MACHINES
The MD of Daimler Benz: “…Our Competitors
are Tesla, Google, Apple & Amazon!”
Dan Paris
Regional Director
Business Development
TBWA Singapore
Dedicated E-Commerce for Brands Segment
12.00 pm E-COMMERCE REALITY CHECK!
What are the Chances for Your Product to
Dominate and Fare Well in the Online Shopping Space?
James Graham
Senior Insight Director
Kantar Worldpanel Malaysia
12.45 pm Lunch
1.45 am CONTENT STRATEGY FOR E-COMMERCE
How You Can Establish Thought Leadership For
Your Brand in the Increasingly Crowded
E-Commerce Space!
Matteo Sutto
Chief Marketing Officer
iPrice Group, Malaysia
2.15 pm ONLINE SEGMENTS & PRODUCT POTENTIAL
A Deep-Dive into the Online Customers and the
Categories they are Most Likely to Purchase
Online in Malaysia
Divya Singh
Senior Consultant
Kantar TNS, Malaysia
3.00 pm STILL AT THE CROSSROADS?
Managing Your Anxieties and Challenges About
Delivering Success from the E-Commerce Space
Hui Mathews
Founder & Chief Storyteller
Ash Be Nimble, Malaysia
3.45 pm Noon Refreshments
4.00 pm TRANSFORMING DIGITAL BUSINESSES
Here are Some Valuable Lessons to Learn from
the Frontlines
Gaurav Bhasin
CEO
Mudah.my
4.45 pm MANAGING E-COMMERCE CHALLENGES
Case Studies: Effective Ways to Manage the
Challenges that Brands Experience in the Online
Retail Space
Rachel Tan
Marketing Lead
Shopee Malaysia
5.30 pm End of Day 1
In addition & in-between for 2 days:
WHAT’S HOT in the DIGITAL & SOCIAL SPACE

Mohd Adly Rizal (Adly), CEO
FriedChillies Media Sdn. Bhd.

Presenting 10 Byte-Sized 60-Second Capsules with Ideas & Insights!

Lately, so much has been happening in the digital and social space! The rapid changes connected with the rules of adoption and engagement have the potential to throw well-crafted plans off-track. These changes are catching brand marketers off-guard!

Adly’s bite-sized capsules will furnish updates along with answers to your “What can we do?” questions!

Day 2: 15 May 2018, Tuesday
7.45 am Sign-In and Morning Coffee
9.00 am Opening Remarks by the Chair
Andreas Vogiatzakis
CEO
Havas Media Group Malaysia
9.15 am KEYNOTE ADDRESS
NURTURING A CHALLENGER MINDSET

How to be Bold, Go Against Existing
Conventions or Category Codes; and Grow Your
Business!
Chan Meng Yang
General Manager, Marketing
MAMEE-Double Decker
Malaysia
10.00 am STAYING AHEAD OF THE CURVE
The South East Asian Future: Predicting What
Will Impact Brands & Customer Engagement
– and How to Stay Ahead
Steve McGinnes
Chief Client Officer
Cowan Asia Pacific
10.45 am Morning Refreshments
11.00 am CULTURAL TRENDS & LOCALISATION
Malaysian Cultural Trends – What Your Brand
Can Potentially Do to Ride on Them!
Gertjan Tijms
Director, Strategy & Innovation
TBWA Malaysia
11.45 am UNSTEREOTYPE: BUILDING DEEPER BRAND CONNECTIONS THROUGH INTENT
Connecting with Customers by Listening to
Intent-Based Signals and Appreciating Their
True Passions
Su Ann Lim
Head of Industry, Tech & Telco
Google Malaysia
12.30 pm PLUGGING INTO THE MILLENNIALS
FACT: Millennials Make-Up 36.82% of
Malaysia’s Population! Can You Afford to
Ignore Them?
Vicky Ortega
Head of Strategy
&
Gayia Beyer
Director of Applied Anthropology
Havas Media Group, Asia Pacific
1.30 pm Lunch
2.15 pm BUILDING MEANINGFUL CONNECTIONS
How to Make Meaningful Connections with
Customers in a Social World of Content
Overload
Andreas Vogiatzakis
Chief Executive Officer
Havas Media Group, Malaysia
3.00 pm CREATING ENGAGING BRAND ACTIVATIONS
How to Design Brand Activation Programs That
Inspire Customers to Act
K J Tham
Managing Consultant / Brand Strategist
Buumerangbrandz Malaysia
3.45 pm Noon Refreshments
4.00 pm RESEARCH ON A SHOESTRING BUDGET
Here’s How You Can Appreciate Your Market &
Customers thru’ Cost-Effective Research
Methods
Kua Theng Hong
Principal Consultant
Mind Connect, Malaysia
4.45 pm End of Brandfest 2018