Agenda At A Glance

Day 1: 15 May 2017, Monday
7.45 am Registration and Morning Coffee
9.00 am Welcome Remarks by the Chair
Andreas Vogiatzakis
CEO
Havas Media Group Malaysia
9.15 am KEYNOTE ADDRESS
REBRANDING BEST PRACTICES & FAILURES

The Experiences of Brands that Have Evolved
& Stepped Up to the Times with Strategic Rebranding
Zayn Khan
Chief Executive Officer (SEA)
Dragon Rouge, Singapore
10.00 am Morning Refreshments
10.15 am 21st CENTURY vs LEGACY COMMUNICATIONS
How Cultural Insights Are Key to Driving Disruptive Marketing
in the New Economy
Robin Nayak
Chief Strategy Officer
TBWA, Singapore & South East Asia
11.00 am THE E-COMMERCE OPPORTUNITY
Connecting the Dots from Awareness to Conversion
in the Rapidly Growing Frontier of Brand Marketing
Andrew Gnananantham
Chief Marketing Officer
Lazada Malaysia
11.45 am CHALLENGES FROM REGIONAL BRANDS
How to Challenge Regional Brands that are Winning Consumers
from MNC & Local Brands in Malaysia
Cynthia Su
Business Group Director
Kantar Worldpanel Malaysia
12.30 pm BLUE OCEAN BRAND BUILDING
Kupikupifm: The Brand Opened for Business in Sabah
– and Now Offers Valuable Insights about the Commercial Potential the State Holds for Brands
from Many Product Categories
Rita Sim
Director & Co-Founder
Cense Media Sdn Bhd, Malaysia
1.15 pm Lunch
2.15 pm MEET THE INNOVATORS!
Meet the People Who Push the Limits!
An Interactive Session that will unveil the drivers
and challenges associated with brand innovation,
and offer ideas to emulate!
Freda Liu (Session Moderator)
Lead Producer & Presenter
BFM 89.9, Malaysia

Panel Members:
  • Chan Meng Yang, General Manager, Marketing, MAMEE-Double Decker (M) Sdn Bhd (Serves over 50 products, including favourites such as MAMEE Monster snack, Mister Potato Chips, and MAMEE Chef)
  • Gertjan Tijms, Director, Strategy & Innovation, TBWA (The Disruption® Company).
  • Kim Lim, Co-Founder, Picha Project, Malaysia (Innovative Social Enterprise).
  • Shawn Ng, President, Brandcare International (Malaysia’s #1 Package Design Consultant).
3.15 pm THE “KHIND” CHRONICLES
Despite the Odds, a Malaysian Brand Shares
an Inspiring Journey about Winning in a
Competitive Category
Boh Boon Chiang
Group Chief Operating Officer
Khind Holdings Berhad
4.00 pm Noon Refreshments
4.15 pm NAVIGATING A COMPETITIVE CATEGORY
Tetley Tea: Now in Malaysia!
Rajat Kumar
Global Head – Business Development
Tata Global Beverages Ltd., Singapore
5.00 pm End of Day 1

Day 2: 16 May 2017, Tuesday

7.45 am Sign-In and Morning Coffee
9.00 am Opening Remarks by the Chair
Andreas Vogiatzakis
CEO
Havas Media Group Malaysia
9.15 am KEYNOTE ADDRESS
NAVIGATING THE MEDIA & MARKETING “COMPLEXITY”

Balancing Act: Planning, Delivering What’s Right
& Relevant For My Brand in This Era of Seemingly Complex Choices
Ramakrishnan C. N.
Partner
Entropia Malaysia
10.00 am Morning Refreshments
10.15 am SEGMENT POTENTIAL MALAYSIA
Winning in the Moments that Matter to Gen X, Y, Z, Millennials and Silver
Divya Singh
Senior Manager, Client Service, Kantar TNS, Malaysia &
Pulkit Khanna
Head of Client Service, Kantar Millward Brown, Malaysia
11.00 am DATA & BRAND BUILDING
How You Can Use Data to Deliver Magical, Mesmerizing & Memorable Customer Brand Experiences
Anser Aly
Senior Global Brand Manager
Unilever Asia
12.00 pm PUTTING STORIES TO WORK
Interesting Ways to Influence People & Build Brands through Impactful Story Telling
Alvin Teoh
Executive Creative Director,
NagaDDB Malaysia &
Bharat Avalani
CEO, Connecting the Dots, Malaysia
1.00 pm Lunch
2.00 pm

ANSWERS TO CHALLENGES
Answers to Selected and Demanding Challenges Experienced by Brand Marketers in Malaysia

Kua Theng Hong
Principal Consultant
Mind Connect, Malaysia
2.45 pm FROM BRAND-LED TO COMMUNITY FIRST
Start by Understanding Social Behaviour
Before Focusing on Social Platforms!
Jeremy Heng
Chief Strategy Officer
Havas Media Group, Singapore
3.30 pm Noon Refreshments
3.45 pm DEFUSING THE DEADLY DIGITAL TRAPS
Red Flag: The 7 Deadly Traps When Navigating
the Digital World; & How Marketers Can Avoid Them
Madhav Nayak
Marketing Director, Fabric Care
Unilever – South East Asia, Australia, New Zealand
4.30 pm End of Brandfest 2017