Benefits

The Benefits of Participating

  • Know why people’s Moments matter for brand building
  • Value the need to redefine your targeting strategy
  • Appreciate the buying behavior of Malaysian customers
  • Gain insights into media trends impacting brand building
  • Know how new-fangled technologies are affecting brands
  • And how to leverage the potential of new technologies
  • Know why you cannot afford to ignore the millennials
  • Gain ideas to connect with and engage the millennials
  • How to challenge brands that may seem larger than life
  • What must complement a challenger mindset internally
  • Be aware of sub-cultural trends that impact brand building
  • How to leverage these trends for brand building
  • Appreciate the need to develop meaningful brands
  • How to organize for e-commerce brand building internally
  • Appreciate the fact that not every product flies online
  • Decide which of your products are suited for e-commerce
  • How to plan content to drive consumers online, and buy
  • The attitude to harbor for e-commerce brand building
  • How to manage e-commerce challenges effectively
  • Be aware of the upcoming shifts that will affect brands
  • Know what your brand can do to stay ahead of these shifts
  • Know how your brand can turn future threats into opportunities
  • …cases, cases & cases
  • Up-to-date ideas, insights, information!