For 26 years, Shawn has been doing great work in Branding & Creatives for the FMCG industry. He founded the specialist packaging design agency BrandCare Malaysia & Singapore, and the BrandCode Brand-Shoppers Centric Loyalty program for the masses. Having worked with over 2000 Global and Regional brands, he can demonstrate the power that packaging design strategy has in reversing significantly the misfortunes of dying brands. His work has helped brands to move into the Top 3 bracket, and increase sales post-redesign. BrandCare has won the Agency of The Year 2008 & 2009 & Local Hero Award by Marketing & Advertising, Business SuperBrand Award, International Star & Quality Award 2013, and the Malaysia Top 10 Award 2016. Till date, Shawn has worked with brands such as Colgate, Arla, Nestle, Lion Japan, Lam Soon Group, Munchy's, Yeo's, Drinho, Pepsico, Etika (Permanis), Jack&Jill, Mamee Double Decker, Spritzer, Wipro Unza, Tohtonku, Pokka, MamyPoko, PetPet, Oji Japan, OldTown, Super, F&N Dairies, F&N Creameries.