BFM Brandfest Shots Series

These bite-sized and laser-focused Shots are packed with insightful facts and tips, brought to you by key opinion leaders in the industry.

BFM Brandfest Shots # 1: Media Consumption Today, and the Near Future

Wednesday | 8 July | 3pm

A radical change is being forced upon media plans these days. This punchy 20-minute Shot will feature a snapshot of media consumption, media that fared well and the reasons behind their strategies, as well as what to expect from the media scene for the next 3 - 6 months.

Speaker: Yong Shel Vei, Director, Annalect

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 2: People! Purpose! Profits!

Wednesday | 22 July | 2pm

There are 2 directions for delivering growth – Out-Inside-Out or Outside-In. Marketing organisations that opt for the Out-Inside-Out approach will fire-up its people, instil within them a sense of purpose, and deliver growth. And that's exactly what Tarang will be talking to Andreas about in this intense 30-minute chat.

Speaker: Tarang Gupta, Managing Director, Dutch Lady Milk Industries Berhad

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 3: E-Commerce Opportunities and Potential Solutions

Wednesday | 12 August | 3pm

Hear first-hand from e-commerce heroes, Hans-Peter and Kevin, in this 30-minute chat on how brands can steer their e-commerce growth, and potential solutions that can be considered by organisations for investment and growth.

Speakers: Hans-Peter Ressel, Founder & CEO, Momentum Commerce | Kevin Lee, Founder and CEO, LYNX Solutions

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 4: The Digitally Inspired Growth of Amazin' Graze and Oxwhite

Wednesday | 26 August | 3pm

Amazin' Graze, an Asian purveyor of fun and healthy snacks; and Oxwhite, a brand that creates quality living essentials at affordable prices, give us in-depth insights about the successful leveraging of digital platforms and strategies to grow their brands in the e-commerce space.

Speakers: Amy Zheng, CEO & Co-Founder, Amazin' Graze | Rachel Tan, Head of Business, Oxwhite

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 5: LEVERAGING THE POWER OF MICRO-INFLUENCERS

Wednesday | 9 September | 3pm

Unveil how your brand can reach out and connect with your target audience by leveraging the power of micro-influencers. Learn how your brand can engage with customers who wish to identify themselves with everyday people like themselves and from there, gain confidence in buying your brand.

Speaker: Yuhwen Foong, Founder and CEO of SushiVid

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM BRANDFEST SHOTS #6: BRAND BUILDING FROM NOW TILL MID-2021

Wednesday | 23 September | 3pm

MC Lai will kick-off with an update about current happenings in the Malaysian consumer market and build a scenario about anticipated marketing and commercial developments until mid-2021. With insights into marketing challenges that Brand Marketers are expected to experience, this Shots session will better prepare you for a future that is most likely to be a more optimistic commercial environment.

Speakers: MC Lai, CEO Kantar Malaysia | Insights Division

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Dialogues

Our concluded BFM Brandfest Dialogue series throughout the month of June saw industry experts discussing post-pandemic solutions in the world of marketing and e-commerce. If you missed any of them, you can always catch up by watching the series' videos right here!

BFM Brandfest Dialogue 1: Market Snapshot: Now and the Rest of 2020

Wednesday | 10 June | 2pm - 2.45pm

We dive into the radical change in market behaviour during the country’s Movement Control Order.

Speakers: Dr. Wong Chin Chin, Account Director, Worldpanel Division of Kantar Malaysia | Maslina M. Mokhtar, Brand Guidance Domain Lead & Client Partner, Kantar Insights Division

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Dialogue 2: Fast Track your E-Commerce Plans Now

Wednesday | 17 June | 2pm - 2.30pm

How can a brand accelerate its e-commerce initiatives given the steep learning curve of today?

Speakers: Hans-Peter Ressel, CEO & Founder, Momentum Commerce | Kevin Lee, CEO & Founder, LYNX Solutions

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Dialogue 3: How is Brand Communications Coping in a Changing Landscape?

Wednesday | 24 June | 2pm - 2.30pm

What are brand communications’ current priorities when crafting communication plans, especially in an environment that rapidly includes social digital platforms, to cope with the new normal?

Speakers: Daryll Tan, Co-Founder, OpenMinds Malaysia | Ramakrishnan C.N., Partner, Entropia Malaysia

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here