The BFM Brandfest is an annual conference curated for C-Suite
Leaders, Brand Custodians, Marketers, and Business Decision-Makers.

It delivers high-value Ideas, Insights, and Information drawn from
the evolving disciplines of Brand Management and Strategic Marketing.

Designed to strengthen strategic thinking and commercial effectiveness,
the BFM Brandfest equips delegates with the clarity, frameworks,
and practical tools needed to sharpen brand positioning, optimise
marketing investments, and elevate business performance.

Participants leave better prepared to accelerate
targeted revenue growth and expand market share.

BFM Brandfest will address the realities of 2026 and 2027;
a landscape that is at once predictable in its pressures and in its
complexity. This year’s programme focuses on actionable
strategies to help brands challenge, compete, adapt, and win.

Featuring over 20 industry experts, the conference presents
compelling challenger case studies, proven methodologies,
and practical frameworks that translate insight into execution.

Complementing the main sessions is a series of
dynamic 60-seconds segments titled “AI for ACTIVATIONS.”

These concise interventions will cut through the hype surrounding AI,
spotlighting pragmatic applications that drive measurable activation
and growth for your brands across the marketing funnel.

Other informative sessions include:

  • Farm Fresh: From Farm to Brand Icon
  • Nongshim: Defying Market Leaders
  • eCommerce Visibility to Conversion
  • Subsidies, Swings, Spend
  • AI Is Eating Search!
  • Engineering Mental Shortcuts to Conversion
  • Nobody Cares About Your Brand!

Who Should Attend?

BFM Brandfest isn’t reserved for a particular
industry, sector, or job title.

If you are responsible for brand strategy,
market growth, or commercial performance; this is for you.

Whether you are managing a brand and product portfolio,
or steering enterprise-wide growth, the challenges are the same:
sharper competition, tighter margins, and less room for error!

BFM Brandfest 2026 will deliver the strategic clarity,
commercial discipline, and practical execution tools required
to compete in that reality.

If growth sits on your shoulders, you cannot afford to sit this out!