Speakers

Queenie is the CUCKOO International’s Chief Marketing Officer who also leads the company’s HR team in driving the company’s people agenda. With over two decades of experience in brand development, strategic planning, and customer engagement, Queenie has translated her strengths and deep industry insights into impactful solutions that elevate brand presence and drive sustainable growth, growing CUCKOO from a home appliance brand to be a Healthy Home Creator that serves over 1.7 million Malaysians todate.

From corporate executive to entrepreneur, Tee Kee founded Store N Go to offer customised fulfilment solutions for brands that harbour the desire to grow their eCommerce revenue stream. He comes with over 14 years of experience in the consumer goods industry, having worked with companies such as L’oreal, Reckitt Benckiser, Johnson & Johnson and Nike. Since setting up Store N Go in 2018, Tee Kee has among other activities forged a strategic partnership with TikTok and is now a Gold-tier TikTokShop Partner.

Andrew currently oversees the marketing and digital transformation arm of TIME dotCom, a listed Malaysian telco with investments in fixed broadband, cloud computing, data centre, connectivity and cybersecurity solutions spanning the globe. He has more than 20 years’ experience across both the client and agency spectrum, handling brands as diverse as IKEA, KFC, Uniqlo, BMW, and Disney both locally and regionally. Prior to TIME, his experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar, DDB and IKEA. He holds an MBA from the Melbourne Business School. Andrew was recognised as one of the Top 25 Innovators in Asia Pacific for 2020, according to the Innovator 25 Global Rankings.

Tiffany has 30 years of diverse operational and leadership experience with a focus on consumers and building brand value. Tiffany has worked across local, regional and global roles in commercial and innovation development on 3 to 5 years brand planning horizon, insights mining, complex portfolio strategy, portfolio investment strategy, regional launch and multi countries communications/activation campaigns. Tiffany’s experience ranges from managing Nutrition, Pest Control, Household, Healthcare and Personal Care / Hygiene categories, entrusted with iconic mega brands such as Enfa, Dettol, Panadol, Strepsils, Durex amongst others. She is currently managing a diverse team of 50+ with varied skill sets such as digital marketers, integrated media team, CRM team, ops team, brand team and medical marketing team. Tiffany also manages Commercial Operations, Op Model and Commercial Excellence & Execution for the organization. Tiffany recently was amongst 22 marketers who won Malaysia CMO awards 2023. She has consistently driven long term focus on brand building by consistently winning people choice awards - Putra brands awards for Dettol, Strepsils, Gaviscon. And multiple awards recognition from the industry for brands Dettol, Strepsils, Gaviscon, Enfa, Durex throughout the years.

Emir is CCO of Publicis Groupe Malaysia, where he works with a talented bunch of creative misfits from across Leo Burnett, Publicis, Saatchi & Saatchi Arachnid and Digitas. Together, they were instrumental in Leo Burnett being named Malaysia’s agency of the year for 3 years running at EFFIE Awards Malaysia, alongside agency of the year honours from Campaign Brief “The Work” and Campaign AOY. What drives Emir is his love for the crazy, exciting “what ifs” on the intersection of tech, creativity and humanity. With a bit of luck, some of these “what ifs” have earned recognition at shows including Cannes Lions. SXSW Interactive Innovation Award (an Asian agency’s 1st), Spikes Asia, ADC Tomorrow Awards, ADFEST, ADDYs, NY Festivals, LIA, MAD STARS, EFFIES, WARC, Singapore CCAs and the Kancil Awards. Outside of work, Emir has also judged at shows including NY Festivals, ADFEST, Spikes Asia, Dubai Lynx, Ciclope Awards and CCAs, alongside serving as Kancil Awards Jury Chairperson. He also serves on the working committees for ADFEST and London International Awards. Emir currently co-chairs the 4As Creative Council with Adam Miranda, and together, they’ve been working on the next iteration of the Malaysian Kancil Creative Festival, without losing too much sleep.

A composer of brilliant strategy and activation, Leonard has been described by others as “pretty much perfect.” His visual nature and kind approach has led him to grow businesses across markets with human intelligence and stubborn determination. He is the bridge between strategy and execution. Leonard has over 22 years of experience in brand management, marketing, business intelligence, strategy & innovation, including sales management. He has managed brands in the F&B, Dairy, Skincare, Personal Care and Hygiene categories. He was previously a Commercial Go-To-Market champion and marketing strategist across different regional markets. He is also experienced in facilitating innovation ideas and NPD management by meshing ideas from different industries.

René is a 25-year veteran of the digital marketing industry in Southeast Asia having founded and helmed a number of the region’s most notable media and ad-tech companies including Yellow Brick Road, Media 2.0 and CtrlShift. He was also a founding member and President of the Malaysian Digital Association, the industry’s apex authority. He currently oversees the revenue and marketing practice at Involve and plays an active role in the expansion of the business throughout the region.

Shiao has over 18 years of brand marketing experience in the FMCG Industry covering Asia such as Malaysia, SEA and China. She has worked in both local and regional MNCs such as Arla Foods, Unilever, etc managing various F&B brands and categories. Over the years, she has also played numerous roles as a brand consultant, a facilitator, a trainer, a speaker and presenter in various regional and local summits and workshops.

Currently leading the brand, digital and eCommerce team in Spritzer Group, Shiao is known for her role in revitalizing the bottled water category with the Spritzer brand’s transformational journey in recent years. From rolling out engaging marketing communication campaigns to launching innovative products based on sustainability, she feels that all brands can be great when the right formula and approach are applied. As a passionate marketer, she hopes her knowledge sharing will inspire more marketers to set excellent standards for their work and place Malaysia on the global map.

She believes that a successful brand image can be delivered from a deep appreciation of the consumer, setting clear brand differentiators, developing strong relevant content and identifying the right media platform for effective communication.

Azre is at the forefront of empowering small and medium-sized enterprises (SMEs) as the Partnerships Lead at TikTok Shop Malaysia. Leading a dynamic team, Azre spearheads strategic partnership programs with government agencies, trade partners, and community leaders. Her vision is to drive SME empowerment stimulus campaigns that not only contribute to the local economy but also elevate the visibility of homegrown products on the TikTok Shop platform. Under Azre's leadership, her team has successfully executed over 400 offline and online activations, creating meaningful engagements with a vast network of over 50,000 sellers. In recognition of her outstanding contributions, Azre was honored with the Top Female Entrepreneur award by Total Energies in 2019. This prestigious accolade celebrated her social impact project dedicated to upskilling underprivileged youth, showcasing her commitment to initiatives that bring positive change to communities. Azre's dedication to fostering partnerships and driving impactful campaigns aligns seamlessly with TikTok Shop's mission to empower sellers and uplift local businesses.

Tai joined Astro in November 2022 as Chief Sales and Marketing Officer. With over 20 years of marketing and commercial experience, he leads Product, Sales and Marketing in Astro. He strives to ensure the Group maximises the value of Astro’s offerings by integrating marketing and sales efforts to deliver the best entertainment and connectivity experience to all Malaysians. Prior to joining Astro, Tai was Maxis' Head of Brand & Marketing with breakthroughs in Solution Partnerships, Innovation & Ventures and Digital Marketing during that span of time. Before that, he held P&L and operational responsibilities to develop the Home Broadband and Fibre business for Maxis. Tai also held roles in Singapore as Managing Director of Rapp Singapore and Chief Strategy Officer at DDB Group, and in Malaysia as Head of Strategic Planning at Naga DDB after early career stints in Leo Burnett.

Adam Miranda had the time of his life as a copywriter in Kuala Lumpur for 9 years before carrying that experience with him across the causeway, cleared immigration, and ended up in Singapore. Adam had a random idea in 2012 to quit his job and start a company called Fishermen, and currently leads the creative teams of Fishermen’s offices in Singapore and Kuala Lumpur. Fishermen has grown in business, people, offices and achievements: winning the Golden Kancil (the Grand Prix award at Malaysia’s premier creative show, the Kancils) in 2015 for Kucing Happy, a social media campaign that re-launched BSN as the leading brand in Digital Content Marketing, and the Golden Kancil in 2019 for BFM Bersatu For Makan. They were also named agency of the year at the Malaysian EFFIE Awards in 2023 and was ranked as the 3rd most awarded Digital Agency in 2017, the only independent on that list. Adam co-chairs the 4As Malaysia Creative Council with Emir Shafri. And they are as happy as Kucing Happy.

Sheila has been in the advertising scene for more than 20 years. In her current role, she manages Mindshare, mSix, OPENMIND and NEO.

Sheila is a turn-around specialist with strong business acumen setting the strategic direction for the agency and Client businesses that she takes on. One of her recent successes is launching and building m/SIX Malaysia to serve the needs of local MNC, GLCs and local SMEs. m/SIX’s robust, ambitious, challenger spirit mirrors her own, and together with her team she led, pushed and drove the business to great success and won many prestigious awards. A practitioner who continuously challenges her personal best in raising the bar, Sheila constantly updates her skill sets. Sheila holds a master degree in Coaching and Consulting in Managing Change from INSEAD and a Postgraduate Diploma in Strategy and Innovation from the Said Business School University of Oxford. Due to her academic and Industry experience, Taylors and Monash Universities have appointed Sheila as the Adjunct Professor at the school of business and media studies.

Lee Chin currently heads M-Lab, the audience innovation and creative content hub of Media Chinese International Limited (MCIL) in Malaysia. MCIL publishes four leading Chinese newspapers – Sin Chew Daily, China Press, Nanyang Siang Pau and Guang Ming Daily in Malaysia; and owns digital assets which cover 70% of Chinese web portal traffic in Malaysia. As an apparatus to accelerate digital audience and revenue growth in the group, in M-Lab, Lee Chin’s vibrant team works on exciting and innovative projects, covering areas ranging from revenue growth, online audience growth and management, integrated and branded campaigns, programmatic revenue, product development, video production, social media strategy and so on. Lee Chin joined Sin Chew Daily as a culture and education reporter in 2008 and has since assumed different roles within the media organization and has vast experience developing digital growth strategy and innovative products.

With over 16 years of experience in Advertising, Emma has a passion for bringing brands to life. She has successfully managed a diverse portfolio of brands, created engaging content that attracted attention and delivered tangible results. She was the Senior Brand Director at Grey Malaysia, where she spearheaded the branding efforts for the 29th SEA Games. She led the team in creating the integrated 360 campaign including event's logo and identity, as well as devising a comprehensive marketing strategy to engage not only Malaysians but also audiences across Southeast Asia. With her extensive advertising experience, Emma brings a deep understanding of consumer behavior and market trends, allowing her to develop innovative and impactful advertising campaigns that drive brand awareness and loyalty. Her talent lies in creating Brand Activation that is derived from the apt consumer insights. She has led innovative marketing initiatives for Kidzania Malaysia, Hello Kitty Malaysia, Theme Attraction Resort & Hotel, Universiti Teknologi Petronas, Amanah Hartanah Bumiputera AHB, Mini for Sapura Auto.