21st July, 2020

Andreas Vogiatzakis

Group CEO
Star Media Group

Born and raised in rural Crete, Andreas quit the Mathematics University of Athens to pursue his passion for advertising at the University of Florida, forging a career from Greece to New York, Japan, Taiwan and Malaysia. He has built and managed several media agencies for Publicis, Omnicom, WPP and Vivendi/Havas. Currently he is the Group CEO of Star Media Group in Malaysia. A sought-after speaker, a Certified Professional Coach and Certified NLP Practitioner, Andreas has served in many industry associations, advisory boards, university panels and awards juries. His purpose is to add value and be a catalyst for greater things to come.

Cynthia Su

Experts Solution Director
Worldpanel Division of Kantar Malaysia

Cynthia has been working in various markets for providing market insights in Asia. With over 15 years’ experience, she specializes in brand building and shopper marketing to provide insights to FMCG manufacturers and retailers to maximize growth potential. She also drives the development of Expert Solution in Malaysia, leveraging AI/ML technology in data analytics for future forecasting of data driven marketing for brand and commercial planning strategy.

Maslina Mokhtar

Client Partner
Kantar Insights Division

Maslina brings with her over 20 years of cross-industry experience, with a focus in the Telecom, Technology and Services industry. She spent the past 12 years working across 16 countries in Africa, to help brands grow. Some of the clients she worked with includes Orange Group, Vodafone, and Moov Telecom.

MC Lai


A highly motivated leader with over 20 years of experience in the business of human understanding, bringing together a potent mix of expertise in the space of innovation, media, brand and creative to address key business challenges. MC currently heads the Kantar, Insights Division.

Hans-Peter Ressel

CEO & Founder
Momentum Commerce

Hans-Peter moved to Malaysia in 2012, co-founded Lazada, and held multiple roles including CEO of Lazada Malaysia and Chief International Officer Lazada Group. He grew Lazada to a USD 5bn company with over 6,000 employees. Post-acquisition by the Alibaba Group, he started Momentum Commerce in December 2018, a global e-Commerce solution provider for brands & SME’s, offering end-to-end services that create a bridge between brands and consumers across the entire e-Commerce value chain.

Zed Li

Head of Business

Zed Li is responsible for managing the Marketing Campaigns team at Shopee; as well as building the Health and Beauty category. Zed has structured Marketing to become more aligned with Commercial in his current role. He has also established the CRM and Marketing Intelligence capabilities in Malaysia. Before joining Shopee, Li was a Digital Strategist and Technologist with Accenture Interactive in Singapore.

Gary Lum

Group Executive Director
Mono & Co

Gary has over 18 years of sales & marketing experience. Before Mono Digital, he was the GM of Sales and Marketing at Tropicana Corporation Berhad, and Head of Sales and Marketing at Land & General Berhad. He started Mono Digital over 2 years ago, and is now in the Top 10 Market-Based Sellers list of Lazada. A certified LazStar Academy Trainer by Alibaba Business Schooland Taobao University (China), Gary regularly educates new e-commerce entrepreneurs for Lazada.

Jan Wong

Online & Digital Consultant
OpenMinds Malaysia

Jan Wong is the Co-Founder of OpenMinds, a part time lecturer at the Asia Pacific University and a certified e-commerce consultant. As an online strategist, he has consulted brands including Robert Bosch, WCT Group, IJM, KL SOGO, and Sunway. Wong sits on the Academic Advisory Board of KDU and Sunway College and is a regular contributor on BFM 89.9.

Eugene Lee

Marketing Director
McDonald’s Malaysia

Climbing the ranks all the way from the bottom, Eugene’s leadership at McDonald’s Malaysia has inspired extremely successful campaigns such as the relaunch of Ayam Goreng McD, the Spicy Korean Burger, growth of McCafe, and the recent localized billboards. In 2018, he was recognized as “CMO of the Year” by Marketing Magazine. His team was awarded Marketer of the Year 2019 for picking up 24 trophies at the Marketing Excellence Awards 2019.

Terry Kok

Head of Business Development & Marketing
Worldpanel Division of Kantar Malaysia

Having spent just under a decade in the research industry, Terry spent most of his time helping businesses find growth by leveraging on data. While Kantar has been a long-time supporter of BFM Brandfest by bringing a consumer angle onto this stage, this will be Terry’s second run at this very stage. Terry leads the effort of educating more businesses about the impact of understanding their consumers in Malaysia.

Divya Singh

Senior Consultant

Divya Singh has closely studied consumers and their behaviour for over a decade, spanning FMCG and non-FMCG sectors. She is passionate about how research evolves in the new age of technology-facilitated lifestyles of the consumer. Her area of focus is brand and communications, helping brands leverage Integrated Marketing to reach the moments that matter to the consumers.

Yuh Wen Foong

The SushiVid Group

Formerly an equity research analyst and an aspiring actress, Yuh Wen has worked through multiple tech-based start-ups in Singapore. Her involvement with start-ups was in 2011 as a business analyst at Cradle Fund. In 2015, she decided to start-up SushiVid, a platform that helps brands such as Red Bull, Oreo, Panasonic, Shopee, Watsons and many more to work with social media influencers for marketing campaigns at scale.

Rachel Tan

Founder & CEO
IRL Media

Rachel has over 10 years of digital and e-commerce experience. She started her career with Nuffnang, the largest influencer marketing company helping brands with social media strategy up until its ASX IPO listing in 2015. Rachel also led the marketing for Shopee the #1 Shopping app in Malaysia and built the marketing team there. IRL (In Real Life) Media was founded in 2018 to help growing businesses and SMEs who want to transform and build their digital presence.

Celine Ting

Online & Digital Consultant
OpenMinds Malaysia

Celine Ting led digital projects across various industries including fashion, eCommerce retail, skincare, telecommunications, F&B and banking. She assists brands in developing digital strategies, understanding digital media, up-skilling digital competencies and is involved in ideation processes. She has spoken at various digital events held by universities, a panel consultant on The Business Radio Station (BFM) and leads OpenAcademy, the education arm of OpenMinds.

Daryll Tan

Online & Digital Consultant
OpenMinds Malaysia

Daryll Tan is the Co-Founder of OpenMinds, a part-time digital trainer, a mentor, an active contributor on BFM and an occasional guest writer for The Star. Tan has consulted brands including CIMB Group, Celcom, M&C Saatchi, Sunway, Nestlé, and KyoChon. As an entrepreneur, he strives to make a positive impact and create purposeful jobs.

22nd July, 2020

Tarang Gupta

Managing Director
Dutch Lady Milk Industries Berhad

Tarang has 16 years of commercial experience in the FMCG industry. This has helped him hone his expertise in portfolio building, global category building & strategy, commercial implementation and business turnaround. He has previously held sales and marketing positions at Sara Lee International, Cadbury’s and Unilever. He joined the Friesland Campina family in 2010 as the International Marketing Director, AMEA for Infant & Toddler Nutrition. Before moving to Malaysia in 2018, Tarang was the Marketing Director for Friesland Campina Nigeria.

Yong Shel Vei

Omnicom Media Group

Yong Shel Vei is a veteran in consumer marketing, media and data analytics. Trained as a qualitative researcher, she has a wide research spectrum that spans across traditional marketing research, social media listening and in data management platform. Her current passion is to merge and decode traditional consumer insights within the digital data environment.

Ashran Ghazi

Dattel Asia

Ashran started his career with Petronas MITCO, and moved into the construction industry before his entrepreneurial journey began in early 2000. He established the Asiastream Group, a company that focuses on technology, communications, media and human capital development. He also serves as Advisor, Mentor, Board Member and Chairman to a few companies – venture builders, accelerators, and start-ups. He is now the CEO of Dattel, a Consumer Intelligence Company which disrupts the way data is collected, structured, analyzed, and delivered.

Arindam Chatterjee

Regional Planning Director
Ogilvy South East Asia

Arindam heads regional planning for the Mondelez business across SEA and strategy planning for Ogilvy Malaysia. For over 23 years, he has been solving marketing and communication problems across South Asia and South East Asia. He has worked with Leo Burnett, DDB Mudra and Bates on brands like Coke, P&G, Heinz, McDonalds, Godrej, BAT. He also partnered the creative teams on work that grew market shares, and won awards like Cannes, One Show, Spikes, Adfest and Effies.

Rumaizon Abdul Malik

Founder & CEO
Ideascape Consulting

With over 20 years of experience in Market Research and Consumer Insights, Rumaizon has a natural talent for picking up soft Consumer Trends, and a passion for converting them into actionable business initiatives. A planner, with strong analytical capability, she has vast experience in generating New Product Ideas, Communication Concept Ideas, Retail and Promotion Ideas based on Consumer Insights. Her experience spans from Packaging to Brand extensions, and managing the nuances and dynamics of changing consumer segments.

Amy Zheng

Founder & CEO
Amazin’ Graze

Born in Shanghai, and grew up in Melbourne, Amy become an integrated resident of Kuala Lumpur after living here for over 4 years. Having spent half of her career working for the public sector and NGOs, and the other half as a corporate warrior, she decided to build her dream business here – and Amazin’ Graze was born; and is now a home pantry brand across the region, with a strong social mission to help people live healthier.

Jane Lattimore

Regional Service Line Leader, MSU APAC

Jane helps teams and clients across Asia to answer strategic business questions to drive their businesses forward. Her primary Market Research expertise lies in understanding consumer behaviour to help our clients develop brand and business strategies. She also has significant experience in Innovation Testing, and has supported research in Public and Social Opinion, as well as Brand Health Tracking. Jane has 18 years of experience in Market Research, spanning multiple categories and answering various business questions.

Mohan Alagappar

GBA Corporation

Overseeing a portfolio valued over RM450 million, Mohan Alagappar’s savvy marketing and sales capabilities have helped grow an array of brands for over 17 years. He and his team manage a portfolio of 50 international brands of which 20 are market leaders in its specific category. He continues to explore business opportunities to fit into GBA’s wide brand repertoire.

Leonard Lim

Growth Strategist
Ideascape Consulting

Leonard has over 22 years of experience in brand management, marketing, business intelligence, strategy & innovation, including sales management. He has managed brands in the F&B, Dairy, Skincare, Personal Care and Hygiene categories. He was previously a Commercial Go-To-Market champion and marketing strategist across different regional markets. He is also experienced in facilitating innovation ideas and NPD management by meshing ideas from different industries.